Triggered when Google detects attempts to bypass its review systems — cloaking, redirect chains, repeat account creation after suspension, or hidden landing page content. Almost always permanent without expert intervention.

Covers deceptive claims, hidden fees, false urgency, fake reviews, or implying affiliations that don't exist (especially government bodies). Requires landing page rewrites and clear disclaimer placement.

Flagged when Google's risk systems detect unusual billing patterns — new card on a new account, mismatched billing geography, or chargeback history. Often resolved by verifying business identity and billing source.

Broad category covering anything Google judges as harmful to users — predatory lending terms, get-rich-quick schemes, certain affiliate models, or aggressive lead-gen funnels. Recovery requires structural changes to the offer.

CBD, certain supplements, prescription-adjacent products, and nicotine items frequently fall here. Recovery hinges on certification, geo-targeting, ingredient framing, and landing page compliance.

Covers weapons, recreational drugs, tobacco-style products, and similar categories. Even compliant brands in adjacent niches (vape, nicotine pouches) get caught here.

Requires advertiser certification per country, licensed operator status, and strict geo-targeting. A single ungated geo can trigger account-wide suspension.

Sex toys and intimate wellness brands. Recovery requires audience controls, creative review, and landing page structure that satisfies Google's adult policy framework.

Often filed by competitors or rights holders. Resolved by removing flagged terms or supplying authorization documentation.

Usually a payment failure, expired card, or unpaid balance. Easy to clear once billing is reconciled — but can mask a deeper compliance flag.

Account-level suspension after multiple ad-level disapprovals. Requires a top-down compliance audit, not just appeal language.